Dos and Don’ts When Conducting a User Interview

Dos and Don’ts When Conducting a User Interview Conducting a user interview is one of the most effective ways to gather valuable insights that inform product design, service improvement, or business strategy. However, getting meaningful and honest feedback from users requires careful preparation and mindful execution. Here are some essential…
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What it takes to run a Human-Centered Design Workshop (design thinking) for Field Officers in the Agricultural Sector.

In the agricultural sector, particularly in rural areas, field officers play a critical role in connecting farmers with solutions, resources, and technologies that can improve their livelihoods. To ensure these solutions truly meet the needs of the farmers, applying Human-Centered Design (HCD) principles is essential. By training field officers through…
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Understand the African Context as a product designer

Africa is experiencing a digital transformation that is reshaping industries and creating new opportunities for innovation. As a product designer, particularly in the fields of UI and UX design, you have the potential to play a pivotal role in this evolution. However, standing out as the best product designer in…
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How Product Research Can Impact Rural Poverty in Africa

Introduction In rural Africa, poverty is a multifaceted issue influenced by limited access to resources, education, and economic opportunities. Product research, which involves studying and developing products tailored to specific needs and contexts, can play a transformative role in addressing these challenges. By focusing on products that directly impact daily…
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