Golden Seed Fats & Oil
Golden Seed Oil is a commodity trading company that focuses on the Oil Palm value chain. They supply
large scale producers of Palm Oil. They also develop and export carbonized charcoal from the palm kernel shells.
What the brand wanted to achieve
A simple brand Identity.
“The charcoal business is consumer-facing hence
must be easy on the eyes. It will retail in foreign
stores like Tesco. The other parts of the business are
local and will interact with local stakeholders.”
What the brand wanted to express to the target
audience.
“Golden Seed is a trusted supplier, doing whatever it
takes to meet your production cycles. For charcoal,
our briquettes are light and burn longer.”
What I did
Conducted interviews with key members of the team
and documented a branding requirements brief with
insights about the company’s mission, values and
personality.
With that information in hand, I got to work coming
up with logo ideas. Once a logo design was decided
on, I then developed a brand book with detailed
brand elements, an identity system and brand
identity applications as well as messaging
guidelines.
Role
DESIGN RESEARCH
BRANDING STRATEGY
UX/UI DESIGN
PACKAGE DESIGN
Process
Stakeholder Identification
User Interviews & Surveys
Brand Industry Research
Ideation
Design
